Commentary
Social Media Creates Brand Awareness For Marketers
- by Jack Loechner , Staff Writer @mp_research, July 22, 2015
According to a new study from Regalix, social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of …
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
What surprises me is the high percentage of B2B companies that rely on Twitter for building Brand Awareness. If Awareness is the sole criterion, I can understand the use of Twitter, but if these same companes care anything about Brand Preference, they should beware. Neil Mahoney
Great insight! It's true what you say, social media is an amazing tool for creating brand awareness, yet few businesses realise its potential, or use the marketing platform to its full potential. However, creating an effective social media strategy in reality can be tricky. From finding the time to actually create social content, to creating and implementing the right brand voice – it’s easier said than done! I've found this guide for creating a social media strategy really handy if anyone is looking for some additional reading: http://bit.ly/1fa2ZR