Gigi's launches website to attract franchisors

Gourmet cupcake and bakery franchise, Gigi's Cupcakes Bakery, announced it has launched a franchise recruitment website, gigiscupcakesfranchise.com.

"Communities flock to our grand openings … but the opportunity for unlimited growth as a Gigi's franchise owner actually exists outside the four walls of the bakery, through special events and B2B sales," said Gigi's President and CEO Alan Thompson. "Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. "

The website features franchisee interviews, training and franchise support, customer service and startup costs. A news release about the site said that the brand has experienced double-digit sales growth and same-store sales are increasing year over year.

Gigi's also operates a consumer website and app, which helps franchisees tap into business that takes place outside the physical store location, Thompson said.

Americans eat more than 770 million cupcakes a year, according to the company.