A portal to nowhere
Marissa Mayer has failed to revive the internet sloth
WHEN Marissa Mayer was young, she wanted to become a neurosurgeon. Instead she went into the technology business and was called to perform a different sort of life-saving operation, when she was hired to revive Yahoo, an ailing internet firm, in 2012. Her role as Yahoo’s boss has come with plentiful pay and plenty of setbacks, the latest of which occurred on October 20th when the firm reported quarterly profits below analyst expectations.
This article appeared in the Business section of the print edition under the headline “A portal to nowhere”
From the October 24th 2015 edition
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Does every business need a cash pile like Warren Buffett’s?
Not necessarily
Biohacking in the office
One company’s experiment with enhancing its workforce
Amazon’s $20bn push into orbit targets SpaceX and China
It thinks satellite internet could be a big money-maker
TikTok’s bizarre sale process gets even weirder
What will happen at the next deadline?
How Hermès defied the luxury slump
And its lessons for other high-end brands
Tariffs will send costs soaring. Which firms will raise prices?
Brand, customer profile and the availability of alternatives all play a part