Our series on the logos of 2015's highest-earning companies in the world (according to Forbes) is back, and it is back in black. Previously we've shown you the two most popular color choices of these multinational giants, namely suave, professional blue and fiery, passionate red.
The third most used color in these logos is the most sophisticated of them all – a timeless black. 18 of the top 100 companies choose to represent themselves in a little black logo, which is appropriate equally for casual charm and the most refined circles.
It comes as no surprise that many of the companies with black logos trade in high-end fashion and luxury goods. But don't be fooled into thinking black is only for the rich side of town. Black is widely popular for brands seeking to display strength, as well as power brands in electronics, technology, or the sciences, for its simple, sleek and modern feel.
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Black is also perfect for pairing with just about any other color. It's versatile and fun, and can be used as the basic blank canvas from which to dress up your logo for seasonal events or different product lines. It's basically a great all-rounder, making it pretty much the perfect choice for a logo.
Apple
Disney
Louis Vuitton
Nike
Gillette
L'Oreal
Gucci
Cartier
Zara
Coach
Prada
Sony
Adidas
Chanel
Ralph Lauren
Lancome
MTV
Estee Lauder
Want More?
Color says a lot about a company. Make sure it says what you want it to.
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Written by Jane Murray on Saturday, January 30, 2016
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
