Conference Spotlight – Stellar PPC And SEM Track Coming To Pubcon SFIMA Summit

January 19, 2016

In this conference spotlight we’ll look at the seven stellar new sessions that will be presented in our paid search track during Pubcon SFIMA Summit 2016 on February 24 – 25, one of four vibrant Thursday tracks featuring over 30 sessions at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida.

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You can register today to join us for an industry-leading agenda of fine new sessions and a variety of digital marketing, social media, and search tracks featuring more than 50 of the world’s top speakers, our newest four-track Pubcon Masters Group training workshop day on Wednesday, our famous business networking events, and a major keynote presentation by powerful Twitter influencer Scott Stratten.

PAID SEM TRACK AT PUBCON SFIMA SUMMIT 2016

In our Pay-Per-Click (PPC) Search Engine Marketing track you’ll learn the latest in sessions on “AdWords Automations Using AdWords Scripts,” “Creating Unforgettable PPC Ads,” “PPC 2016: Top Trends, Techniques, and Strategies,” “Projectory Admin,” “Local Targetting from Global Reach,” “PPC Campaign Management,” and “Google Analytics and Dashboarding” led by an impressive array of the top speakers in the paid search industry, including Google’s Molly Smith.

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Attend our “Google Analytics and Dashboarding” session and you’ll see Jenny Halasz, president at JLH Marketing, and Jarret Streiner, Web content and analytics specialist at Ultimate Software, who will offer a comprehensive look at creating custom segments and filters to slice and dice data, and explore building custom reports for getting details not available in standard Google Analytics reports, among other helpful dashboarding subjects.

In our “PPC Campaign Management” session John Ellis, president at Crescent Interactive and Kim Thomas, director of paid advertising at Wheelhouse Search will explore a variety of helpful PPC hacks, tips, and tricks to optimize your PPC management time.

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Take in our “Local Targetting from Global Reach” session and Susan Wenograd, senior manager of accounts and e-commerce strategy at Clix Marketing and Bryant Goodall, director of search and social at AutoRevo will look at reaching your desired customer not only within your geo-targeted area, but also customers outside of that area who might need a service specific to the area you serve, and share smart and savvy tips about how best to make local work with a global reach.

“Creating Unforgettable PPC Ads” will explore clever, data-backed strategies for creating memorable paid search ads that resonate with their target audience, presented by Brad Geddes, founder at Certified Knowledge, and Erin Sagin, customer success manager at WordStream.

Masters Group Training Workshops With Brad Geddes and Frederick Vallaeys

You’re learn 2016’s latest successful PPC research in “PPC 2016: Top Trends, Techniques, and Strategies,” presented by Helen Edwards, search marketing analyst at WordStream, and Molly Smith, partner consultant at Google.

In “Projectory Admin,” Theresa Baiocco-Farr, conversion strategist at Conversion Max will join with Alex Harris, conversion rate optimization manager at Perficient, to look at practical tips and techniques you can implement to encourage visits to become conversions, and various aspects of successful site testing.

Kickoff Reception Set For Pubcon SFIMA Summit 2016

Another fascinating session in store during Pubcon SFIMA Summit 2016 will be “AdWords Automations Using AdWords Scripts” featuring Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr, and former senior product evangelist for Google AdWords, joined by Christi Olson, founder at iSEM Consulting. They’ll explore a variety of successful Google AdWords script automation techniques.

Pubcon SFIMA Summit 2016 Agenda

Registration is still available at early-bird rates, offering even more pre-show savings on what are already some of the fairest prices in the industry. A platinum pass gives you access to both days, or choose just one day with a gold or Masters Group workshop training pass.

We’re looking forward to seeing you next month at the Fort Lauderdale Convention Center for Pubcon SFIMA Summit 2016 on February 24 – 25 for an exceptionally strong two-day event to kick off our great lineup of 2016 Pubcon events.

Thanks,

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Conference Spotlight – Stellar PPC And SEM Track Coming To Pubcon SFIMA Summit

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