How to select a brand
name for your
research interest?
Nader Ale Ebrahim, PhD
Visiting Research Fellow
Research Support Unit
Centre for Research Services
Research Management & Innovation Complex
University of Malaya, Kuala Lumpur, Malaysia
aleebrahim@um.edu.my
@aleebrahim
www.researcherid.com/rid/C-2414-2009
http://scholar.google.com/citations
Available online at: http://dx.doi.org/10.6084/m9.figshare.1587694
A SERIES OF INTRODUCTORY WORKSHOP ON:
Strategies to Enhance Research
Visibility, Impact & Citations
Nader Ale Ebrahim, PhD
=====================================
Research Support Unit
Centre for Research Services
Research Management & Innovation Complex
University of Malaya, Kuala Lumpur, Malaysia
www.researcherid.com/rid/C-2414-2009
http://scholar.google.com/citations
Read more: Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., Motahar, S. M., & Ordi, A. (2013). Effective
Strategies for Increasing Citation Frequency. International Education Studies, 6(11), 93-99. doi: 10.5539/ies.v6n11p93
Abstract
Abstract: The first challenge of the researcher is to choose
an interesting and unique research brand. The research
brand name should appear in the title, abstract and
keywords of the paper. The title is extremely important and
must be chosen with great care as it will be read by
thousands, whereas few will read the entire paper. On the
other hand, indexing and abstracting of the paper depends
on the accuracy of the title. An improperly titled paper will
get lost and will never be read. The unique research name
makes title meaningful and not general.
Keywords: H-index, Improve citations, Research tools,
Bibliometrics
©2015-2016 Nader Ale Ebrahim
Research Tools Mind Map
©2015-2016 Nader Ale Ebrahim
Research Isn’t Just Research
• Who cares what you do, if you never tell them?
• You’ll need to present your ideas in various forms and
venues:
• PEOPLE: Networking with colleagues at your institution and
elsewhere
– PAPERS: Writing and submitting papers to workshops,
conferences, and journals
• PRESENTATIONS: Giving talks at workshops, conferences, and
other institutions
– (You should also put together a website that highlights
your interests and research activities)
• …oh, and these things also provide useful experience for
job interviews, not to mention valuable job skills…
Source: Marie desJardins, (2005) Getting Published, http://www.csee.umbc.edu/~mariedj/talks/presenting-research-dc-jul05.ppt
GET FOUND. What Are Keywords?
A Word or Phrase that people
would employ to locate
information on products, services,
or topics they are interested in
learning more about.
Source: http://www.thesparkgroup.com/wp-content/uploads/2013/02/MattStormoen_SEMDisplay.ppt
©2015-2016 Nader Ale Ebrahim
©2015-2016 Nader Ale Ebrahim
Research Areas (Categories / Classification)
Research areas are classified into five broad
categories:
– Arts Humanities
– Life Sciences Biomedicine
– Physical Sciences
– Social Sciences
– Technology
Source: Web of ScienceTM Core Collection Help, Research Area
©2015-2016 Nader Ale Ebrahim
JEL Classifications - American
Economic Association
A General Economics and Teaching
B History of Economic Thought, Methodology, and
Heterodox Approaches
C Mathematical and Quantitative Methods
D Microeconomics
E Macroeconomics and Monetary Economics
F International Economics
G Financial Economics
H Public Economics
©2015-2016 Nader Ale Ebrahim
subject area & Research interest
• Subject area: “In what discipline is
his/her doctorate?“
(http://wordnetweb.princeton.edu/perl/webwn?s=subject%20area).
Examples: University of Southern California
• Research interest: Refers to the
broad areas of study the colleague is
pursuing
(dictybase.org/db/html/help/glossary.html).
Example: Research interest list, Faculty of Medical and Health Sciences, The
University of Auckland
©2015-2016 Nader Ale Ebrahim
Keywords
Selecting keywords lead to get more
citation.
MeSH (Medical Subject Headings)
©2015-2016 Nader Ale Ebrahim
©2015-2016 Nader Ale Ebrahim
MeSH Tree Structures for
“Genes”
©2015-2016 Nader Ale Ebrahim
MASTER KEYWORDS LIST
©2015-2016 Nader Ale Ebrahim
Keywords Plus
• KeyWords Plus® are index terms created
by Thomson Reuters from significant,
frequently occurring words in the titles of
an article's cited references.
Source: http://images.webofknowledge.com/WOK46/help/WOS/h_fullrec.html
©2015-2016 Nader Ale Ebrahim
Keywords and Keywords Plus®
Authors sometimes provide a list of keywords or terms
that they feel best represent the content of their paper.
These keywords are contained in the ISI record (1991
data forward, depending on the database) for each
article and are searchable. In addition, ISI generates
KeyWords Plus for many articles. KeyWords Plus are
words or phrases that frequently appear in the titles of an
article's references, but do not necessarily appear in the
title of the article itself. KeyWords Plus may be present
for articles that have no author keywords, or may include
important terms not listed among the title, abstract, or
author keywords.
Source: http://wos.isitrial.com/help/helpdefs.html
©2015-2016 Nader Ale Ebrahim
KeyWords Plus® Creation Cycle
©2015-2016 Nader Ale Ebrahim
Source: http://www.lib.vt.edu/help/handouts/databases/wos-workbook-8.pd
Key Words Selection
©2015-2016 Nader Ale Ebrahim
Key Words Selection
Source: Ponce, F. A., & Lozano, A. M. (2014). Highly cited works in neurosurgery. Part II: the citation classics A review
(vol 112, pg 233, 2010). Journal Of Neurosurgery 120(5), 1252-1257. doi: 10.3171/2014.2.JNS14358a
©2015-2016 Nader Ale Ebrahim
©2015-2016 Nader Ale Ebrahim
©2015-2016 Nader Ale Ebrahim
Author’s subject area
• Industrial Engineering
– Technology Management
• Education
– Research Tools
©2015-2016 Nader Ale Ebrahim
Tips to Select a Brand Name
•
•
•
•
Make it unique
Ensure you can make it Web-Friendly
Make it memorable
Ensure you can repeat in your publication’s
title and abstract
• Test #
• Pick a brand name that everybody is curious
to know more about.
• Be careful not to choose a brand name that
is too broad in scope
©2015-2016 Nader Ale Ebrahim
Academia.edu - Analytics
©2015-2016 Nader Ale Ebrahim
Analytics - Documents
©2015-2016 Nader Ale Ebrahim
Analytics - Keywords
©2015-2016 Nader Ale Ebrahim
Analytics - External Links
©2015-2016 Nader Ale Ebrahim
ResearchGate - Stats
©2015-2016 Nader Ale Ebrahim
Who's viewed your profile
©2015-2016 Nader Ale Ebrahim
Brand name in publications
©2015-2016 Nader Ale Ebrahim
RESEARCH SUPPORT UNIT (RSU)
CENTRE FOR RESEARCH SERVICES
RESEARCH MANAGEMENT & INNOVATION COMPLEX (IPPP)
UNIVERSITY OF MALAYA
Questions?
E-mail: aleebrahim@um.edu.my
Twitter: @aleebrahim
www.researcherid.com/rid/C-2414-2009
http://scholar.google.com/citations
Nader Ale Ebrahim, PhD
=====================================
Research Support Unit
Centre for Research Services
Research Management & Innovation Complex
University of Malaya, Kuala Lumpur, Malaysia
www.researcherid.com/rid/C-2414-2009
http://scholar.google.com/citations
©2015-2016 Nader Ale Ebrahim
References
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Ale Ebrahim, N. (2015). Citations and its Impact to University Ranking. Retrieved from Research Support Unit, Centre for Research
Services, Institute of Research Management and Monitoring (IPPP)”, University of Malaya:
http://dx.doi.org/10.6084/m9.figshare.1572259
Maghami, M., Navabi Asl, S., Rezadad, M. i., Ale Ebrahim, N., & Gomes, C. (2015). Qualitative and Quantitative Analysis of Solar
hydrogen Generation Literature From 2001 to 2014. Scientometrics 105(2), 759-771. : http://dx.doi.org/10.1007/s11192-015-1730-3
Ale Ebrahim, N. (2015). Maximizing Articles Citation Frequency. Retrieved from Research Support Unit, Centre for Research Services,
Institute of Research Management and Monitoring (IPPP)”, University of Malaya: http://dx.doi.org/10.6084/m9.figshare.1572226
Ale Ebrahim, N. (2015). Strategies to Enhance Research Visibility, Impact & Citations. Research Tools in Education Series, 6(1), 1162. http://dx.doi.org/10.6084/m9.figshare.1404937
Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., & Motahar, S. M. (2014). Visibility and Citation Impact.
International Education Studies, 7(4), 120-125. doi: 10.5539/ies.v7n4p120 , . Available at SSRN: http://ssrn.com/abstract=2419315
Ale Ebrahim, N. (2015). Virtual R&D Teams: A New Model for Product Development. International Journal of Innovation, 3(2), 1-27. :
http://dx.doi.org/10.5585/iji.v3i2.43
Ale Ebrahim, Nader, Introduction to the Research Tools Mind Map (June 14, 2013). Research World, Vol. 10, No. 4, pp. 1-3,. Available
at SSRN: http://ssrn.com/abstract=2280007
Jaslyn Tan, (2014), Maximizing the impact of your research paper, WILEY
Owen Roberson, Research Information Analyst (2015) Research Information and Analytics at Cambridge: Insight over measurement,
Research Information Office, Academic Division
Shahbazi-Moghadam, M., Salehi, H., Ale Ebrahim, N., Mohammadjafari, M., & Gholizadeh, H. (2015). Effective Factors for Increasing
University Publication and Citation Rate. Asian Social Science, 11(16), 338-348. http://ssrn.com/abstract=2622372
Hedayat, M., Jahangiri, P., Torkamani, A., Mashayekhi, M., K., S. M., & Ale Ebrahim, N. (2015). The Scientific Articles on Art Criticism.
Asian Social Science, 11(13), 130-138. http://ssrn.com/abstract=2608851
Rakhshandehroo, M., Yusof, M. J. M., Ale Ebrahim, N., Sharghi, A., & Arabi, R. (2015). 100 Most Cited Articles in Urban Green and
Open Spaces: A Bibliometric Analysis. Current World Environment, 10(2), 1-16. doi:10.6084/m9.figshare.1509863
http://ssrn.com/abstract=2643922
©2015-2016 Nader Ale Ebrahim
Nader Ale Ebrahim نادر آل ابراهیم