Apple enlists photographers once again with “Shot on iPhone 6s” campaign

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posted Tuesday, February 2, 2016 at 1:36 PM EDT

Following up on last year's Shot on iPhone 6 campaign, Apple is continuing the concept this year with their new Shot on iPhone 6s campaign.

This year's version includes 53 images from 41 photographers, amateur and professional alike, and will be featured in 85 cities across 26 countries. Billboards with some of the new photos should already be appearing around the world.

One of the included photographers, Erin Brooks told TIME "I honestly couldn't believe that they contacted me. Photography for me, has been a huge creative outlet…it helped me move out of my postpartum depression…Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well."

I posted earlier, but I decided I wanted to share just this main image, because I'm so excited that this photo I took of my sweet daughter, is currently all over news outlets online such as TIME (in which I'm quoted!) and Mashable, and on billboards across the world, as part of Apple's World Gallery! I join 41 photographers, and 3 of my images are among the 53 images total, that will be featured on billboards in 85 cities, across 26 countries, and in various magazines. I'm on cloud nine, and so grateful for this amazing opportunity to share my work. If you see this, or my other 2 black and white images that will say shot by Erin B., I'd love it so much if you'd snap a photo and send it to me! #shotoniphone6s #worldgallery #apple

A photo posted by Erin Brooks (@erinrbrooks) on
Feb 1, 2016 at 7:22pm PST

To see 17 of Apple's favorite portrait photos from their new campaign, head on over to PetaPixel.

Hi guys, guess what? Another photo of mine made it into the new #ShotoniPhone6s ad campaign. I am very grateful to be a part of it again. This time it is even more special to me because it is a photo of my son. I love to involve my two sons in my photography. The three of us often go exploring on the weekends and take fun photos. This was taken during one of those times. More detail on the blog for the locations of the 21 billboards. (behindthepics.com) There’s one here locally off the 101 freeway by the Montague exit in the South Bay. So keep an eye out if you’re local! And like last time, I’d love it if you take a selfie in front of it if you do see it! The lil guy will be so pleased.

A photo posted by Cielo de la Paz (@cielodlp) on
Feb 1, 2016 at 10:46am PST

To read our own William Brawley's thoughts on the iPhone 6s as a camera, be sure to read his Caffeine Priority post about it here. For more on how to use an iPhone 6s to capture high-quailty images, see our post about using an iPhone 6s for studio portraiture here.

If Apple does opt for a dual-lens design based on LinX technology, I'm excited to see the inevitable Shot on iPhone 7 campaign.

(Seen via PetaPixel. Index image by Melissa Casillas)