Conference Spotlight – Strong Content Marketing Track At Pubcon SFIMA Summit

January 25, 2016

Welcome to our latest conference spotlight, where we’ll take a peek at the eight strong new sessions taking place in our content marketing track during Pubcon SFIMA Summit 2016 on February 24 – 25, one of four Thursday tracks featuring over 30 great sessions at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida.

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There’s still time to register today to join us in February for a deep industry-leading agenda of new content marketing sessions that are part of a variety of digital marketing, social media, and search tracks featuring more than 50 of the world’s best speakers, our newest four-track Pubcon Masters Group training workshop day on Wednesday, our famous business networking events, plus a major keynote by top Twitter influencer Scott Stratten.

CONTENT MARKETING TRACK AT PUBCON SFIMA SUMMIT 2016

In our latest content marketing track you’ll be given direct access to the newest industry research in sessions on “Content Marketing: How to Become a Better Storyteller,” “Hot Digital Marketing Trends and Topics 2016,” “Marketing Automation for E-commerce,” “Attribution Marketing: The Final Click,” “Visual Content Marketing,” “Scaling Up with High Quality Content from Within,” “Falling in Love with Content Creation,” and “Marketing Analytics,” each led by impressive speakers from the content marketing industry.

Come to our “Content Marketing: How to Become a Better Storyteller” session and you’ll see Katy Katz, content director at Inturact, who will offer a comprehensive look at creating a story for your brand that resonates on a personal level, including actionable tips for becoming a better storyteller, and an examination of the importance of building detailed personas for improving your brand’s story.

William Leake and Katy Katz

Join us for our new “Hot Digital Marketing Trends and Topics 2016” session Adam Proehl, managing partner at NordicClick Interactive and William Leake, chief executive at Apogee Results will explore the latest strategy options for search marketing including finding and using keyword data, quality titles and descriptions, traffic conversion strategies, linking options, top tool choices, aggressive SEO without penalty exposure, and ethical client and client site management.

Take in our “Marketing Automation for E-commerce” session and Ethan Giffin, chief executive and founder at Groove, will look at segmenting e-mails based on location, customer behaviors or customer lifetime value, along with tactics for driving revenue and building customer loyalty using automated e-mail welcome series, win-back campaigns, and abandoned shopping cart programs, among other recent marketing automation insights.

The Pubcon SFIMA Summit 2016 content marketing track’s “Attribution Marketing: The Final Click” session will explore the many aspects of back-tracking, in order to find out exactly how that final click was rendered, and how it delivered an optimal online customer shopping experience, all presented by Michael Bonfils, managing partner at International Media Management.

You’re get a full dose of 2016’s latest visual marketing research in our “Visual Content Marketing” session, presented by Matt Siltala, president at Avalaunch Media, and David Snyder, chief executive at CopyPress. They’ll share methods for using visual content to grow your brand, community, and online presence.

In our “Scaling Up with High Quality Content from Within” session, Ann Smarty, community and branding manager at Internet Marketing Ninjas and Victoria Edwards, digital content specialist at Florida Blue will take a close look at getting buy-in with employees so they can develop content for your needs, and at developing best practices in on-boarding.

Another fascinating new session in store during Pubcon SFIMA Summit 2016 will be “Falling in Love with Content Creation” featuring Rachel Meyer, director of creative content at Medical Marketing Solutions, joined by Erin Robbins O’Brien, chief operating officer at GinzaMetrics. They’ll each present proven strategies to help create new and relevant content, develop effective campaigns, and to streamline your data acquisition and reporting practices.

You’ll learn the latest in data collection and evaluation in our “Content Marketing Analytics” session, with Rebecca Murtagh, chief executive and founder at Karner Blue Marketing, and Courtney Herda, chief executive at Smarter Searches. Murtagh will explore some of the various ways data can best be collected, evaluated and leveraged to enhance message targeting, while Herda will examine best practices for Google Analytics.

Registration is still available at early-bird rates, offering even more pre-show savings on what are already some of the fairest prices in the industry. A platinum pass gives you access to both days, or choose just one day with a gold or Masters Group workshop training pass.

We’re looking forward to seeing you next month at the Fort Lauderdale Convention Center for Pubcon SFIMA Summit 2016 on February 24 – 25 for an exceptionally strong two-day event to kick off our great lineup of 2016 Pubcon events.

Thanks,

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Conference Spotlight – Strong Content Marketing Track At Pubcon SFIMA Summit

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