Tesla's Best Celebrity Evangelist Emerges: It's Stephen Colbert
- `Late Show' host raves about autopilot in six-minute segment
- Carmaker builds brand for free with love from stars like Oprah
Elon Musk on 'The Late Show with Stephen Colbert.'
Photographer: Jeffrey R. Staab/CBS via Getty ImagesThis article is for subscribers only.
When “The Late Show With Stephen Colbert” debuted on CBS last month, the host chose Elon Musk, the chief executive officer of Tesla Motors Inc., as one of his first guests.
Colbert, who commutes into Manhattan in a Model S sedan, took his enthusiasm for Tesla one step further in an episode last week. He spoke for almost six minutes about his car’s latest autopilot features, the march toward self-driving vehicles and efforts by competitors Apple, Google and Uber.