Iconic uses vivid color and detail to document Apple's journey in design, form and function - and looks back at over 35 years of Apple innovation. Four years in the making, the author captured over 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging. Complementing the photography are forewords and essays from an impressive group of luminaries, commentators and influencers in the Apple community. See the progression of more than three decades of product design that has made Apple the brand it is today.