Five ways to make your travel destination pages more appealing

Five ways to make your travel destination pages more appealing

Today, would-be travellers aren’t just looking for a great deal on flights or hotels when they’re visiting your website, they’re craving information.

Olivia Collins at ThoughtShift said recently, “Not only is the booking process for much of the travel industry taking place online, the crucial research and planning stages are also done online… this means that customers have a need which you can fulfil as a travel service provider by producing highly targeted information on your website such as destination guides.”

Research by ThinkWithGoogle meanwhile found that 68% of travellers ‘began researching online before they decided where or how to travel’. This gives online companies of all flavours an opportunity to gain additional customers by providing them with inspirational and useful information about destinations. Here are five ways that a travel copywriter can make your destination pages more appealing.

  1. Let readers ‘taste the flavour’ – All destinations have their own ‘flavour’ – a distinct ambience which pervades, and which provides a handy marketing hook.
  2. Highlight key attractions– Once they’ve got a taste of the place, people want to know what there is to do there. This might be general activities like lounging on the beach, or it could relate to specific landmarks and attractions.
  3. Accentuate the positive – People go on holiday to feel good, so tell them what’s good about the destination and avoid talking about more serious downbeat issues.
  4. Keep it snappy – Think of your destination page as more of a postcard than a travel documentary.
  5. Make it scannable –Break up your destination pages with descriptive sub-headers that help people quickly find the information that interests them.

Need some help creating your destination pages? Big Star Copywriting has an experienced team of travel copywriters that can get the job done.

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