Twitter zeroes in on new chief marketing officer
Twitter is reportedly close to signing up a new chief marketing officer after incumbent Anthony Noto revealed that the micro blogging site was close to appointing someone new.
Noto, who has performed the role for the past three months, told AdAge that he is seeking a proven individual who has demonstrated marketing results through marketing and worked for a global, digital ‘quantitative-driven’ firm.
No timescale has been given for the appointment but Noto hopes to have the individual in place in time to oversee a major television and digital video marketing campaign pencilled in for later this year.
This will focus on drawing attention to Twitter’s ‘Project Lightning’ live events functionality as well as driving traffic to the main platform through brand activity.
Noto said: “… the value of Twitter is that we give people both the opportunity to find out what's happening right now, but also we give them a microphone to project globally what they find of interest and their points of view. And we're trying to encapsulate both of those value propositions into a marketing campaign that brings that message to the masses but also brings it to the individual use cases of why people should use Twitter and marry that value proposition, that unique point of difference, into every decision we make, from product choices to content choices to media choices”
Twitter has struggled to translate widespread brand recognition into users with just 304m active monthly users at the last count, versus a crushing 1bn Facebook users in a single day.