May the force be with your marketing #starwarsday
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This past year, Star Wars relaunched and expanded with the release of The Force Awakens. It received rave reviews from fans and critics alike. But why all the excitement? Why has a franchise that began over 40 years ago endured and even grown in it’s fan base? And how can we as business owners learn to leverage the same techniques and strategies that have allowed Star Wars to become a living breathing brand that has grown beyond the vision on the man who started it all; George Lucas.
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May the force be with your marketing #starwarsday
- 1. Stuart Mackey, Marketing “Master”
- 3. 1.George Lucas (and J. J. Abrams) Knew Who The Movies Were For
- 4. I thought Star Wars was too wacky for the general public. George Lucas
- 5. Lesson 1: Target your Ideal client and grow your "fan base" and they will be your "evangelists."
- 6. When know who your customers are, you do, give you an edge on the competition, that can.
- 7. Target Audience Rebels Disgruntled Stormtroopers Additional Reach Scavengers Unreachable? Evil Sith Lords Farm Boys Smugglers
- 8. 2. The Movies Are All About The Story
- 9. Storytelling is about two things; it's about character and plot. George Lucas
- 10. Lesson 2: Tell stories in your marketing to engage your audience emotionally.
- 11. Mythology, 'Star Wars' is. Story of good versus evil, it is. Universal and timeless, the storytelling is. Yes, hmmm.
- 12. 3. Star Wars Is Unforgettable
- 14. The thing about 'Star Wars' is that every single person is important. Even though Rey is a big role, everyone influences everyone. If that wasn't so, why would so many people remember Admiral Ackbar? Daisy Ridley
- 15. Lesson 3: Make your marketing unique, memorable and consistent.
- 16. 4. Star Wars Engaged The Audience
- 17. With Star Wars fans, there's so much enthusiasm. Peter Mayhew
- 18. Lesson 4: Keep your audience engaged with you and your brand
- 20. George Lucas wanted this moving camera for all of the photography in Star Wars. He was willing to take a risk with the concepts that I advanced with regard to ways for doing that. John Dykstra - Special Effects Designer
- 22. Lesson 5: Take Risks and try new things
- 23. Only those who will risk going too far can possibly find out how far it is. Yes, hmmm.
- 24. Do. Or do not. There is no try.
- 25. Stuart Mackey, Marketing “Master” mackeyproductions.com (813) 699-0843