Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.
Quantifying the Impact of Marketing Analytics
A study shows the return on companies’ investments.
November 05, 2015
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New!
HBR Learning
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.