Pursuits
Deploying $60 Toothpaste, Unilever Joins Draghi Deflation Fight
- Companies release new products to offset low Eurozone prices
- Spending on R&D in the consumer goods sector rises to record
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David Blanchard uses a 40-pound ($60) system to care for his teeth and he thinks you should too.
Executives like Blanchard, the head of research and development at Unilever, play an increasingly pivotal role as consumer companies find themselves unable to raise prices on old standards. So Unilever is rolling out a stream of new products -- in this case Regenerate, which was spun out of a partnership between Unilever and dental researchers -- to goose profits.