How the San Francisco Giants Became the Most Social Team in Baseball
The Giants were early adopters of social media and, while they're not alone anymore, their ability to interact with fans is something other teams can learn from.
Sporting events have become huge for social media — the World Cup generated more than 3 billion interactions on Facebook alone. With the attention from fans, marketers work hard to gain all the traction they can before, during, and after the event. The San Francisco Giants are an excellent case study in how to sports teams can use social media.
During the last World Series, The Giants were the clear winners on social media. There were 1.3 million mentions of the team during the series, and the top influencers at the time were all Giants related Twitter accounts.
Bryan Srabian, director of digital media for the Giants, works hard to hold on to the team’s social success.
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