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Consumers Still Leery Of Digital Ads
- by Tanya Gazdik , September 30, 2015
Consumer trust in
digital advertising has not improved in the two years since the last assessment, according to Nielsen’s "Global Trust in Advertising" report.
This is a signal that advertisers may not be doing enough to move the needle on this front, according to the report. For a medium that …
Frankly, this kind of highly generalized and impressionistic research doesn't really have much practical significance. If I were a branding advertiser, I'd be far more concerned about getting my ad seen on digital and not drowned in a sea of clutter than making better ads. The latter is an ongoing quest and a given. I wouldn't need Nielsen's study to urge me on regarding making more effective ads.