The Sharing Economy Comes to the Farm

Three months out of the year, the 5,500 members of the Heartland Co-op push their sprayers and fertilizing machines to maximum capacity in hopes of getting the most out of a million acres of central Iowa farmland planted mostly with corn and soy. The rest of the time, the machinery typically sits in barns, idle until the next season, like most of the $248 billion of equipment owned by farmers across the country.

FarmLink, based in Kansas City, Mo., seeks to turn that equation around. Run by Ron LeMay, who headed Sprint’s wireless division until 2003, the company has created a platform to help farmers rent out their unused equipment to growers who may be hundreds of miles away to take advantage of the differences in peak harvest seasons. Farm co-ops and equipment dealers can already sign up online, and FarmLink may add a mobile app later this year. “It’s Airbnb for agriculture,” says Jeff Dema, FarmLink’s president for grower services. “Farmers are examining their bottom lines and wondering if the $500,000 in their shed might be put to better use.”