Adform Launches 'Programmatic Direct' Platform
- by Tyler Loechner @mp_tyler, September 9, 2015
Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launched a programmatic direct buying platform dubbed “Automated Guaranteed.”
Programmatic direct trading allows marketers and publishers to negotiate terms of a deal on a direct basis, but the actual ads are served and targeted via programmatic technology.
Martin Stockfleth …
