Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.

The result is a collection of images that embody the lively aspirations of the Target brand. It’s living and breathing the logo in a bold new way.


Recognition:

2015 : Clio : Bronze
2015 : Communication Arts Exhibit
2015 : How Magazine




For fun on the last day of the shoot, they dressed me up:



Credits:

CCO: Todd Waterbury
ECD: Jason Langer
GCD: David Richardson
Design/ACD: Allan Peters
Style AD: Rachel Arford