This year Pantone has given all designers who love to be on trend and play with color a special gift, by having made the unprecedented decision to name a blend of two shades for its color of the year 2016. Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-2919) are stunning shades with a huge range of applications all on their own, but together they combine to be something truly exciting.
Pantone reasoned in their decision-making that they wanted a color that would counteract the stresses and anxieties the world now faces on an almost daily basis. Wars, terrorism and climate change dominate our newsfeeds, so comfort is often in short supply. The colors of the year combine to offer just that: pink is known to be the color of romance, warmth, and feminine care, making us feel loved and nurtured. Light blue is a color of calm and peace, which will help alleviate the anxiety that's all around us.
But Rose Quartz and Serenity aren't all cuddles and sweetness. They also combine to combat heavily entrenched stereotyping that put them into eternally separated gender niches. The combination works to break common conceptions that pink can be nothing but a color for little girls' princess parties and blue can only ever denote the arrival of a baby boy. Honoring these two shades side by side reminds us of the endless possibilities they inhabit, and shows us how beautiful they are when combined, contrasted, or even blended into soft shades of gray.
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To give you an idea of the huge range of applications pink and blue logos have, we've rounded up our top 20 favorite logo examples. They illustrate the range of industries pink and blue can apply to, and how subtle choices in design and color saturation can take these shades from gentle and feminine to loud and edgy.
Zoo Wroclaw
MovingSoftly
Four Hearts
PiggyCloud
NODO
DO U?
Fishioo
I Still Call Australia Home
CONTACT
The Milly & Grace Girls
Milagros Noreiga Benedit Interiorismo
Tobu
yourpleasurebox.com
Level
Elite Nails by Teresa
Bejeweled Baby
Angio
Brand Width
Gallery Eight Loves
Steven Slade
Want More?
Choosing the right color for a design is one of the most important steps to success. Check out these articles for more inspiration:
Pantone's 2016 Colors of the Year - Rose Quartz and Serenity
24 Red Logo Designs From The World's Leading Brands
29 Of The World's Top 100 Famous Brands Keeping Cool with Blue Logos
Written by Jane Murray on Monday, February 1, 2016
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
