Commentary
The Two Overlooked Musts Of Omni-Channel
- by Jason Goldberg , Op-Ed Contributor, July 6, 2015
With smartphones conditioning a generation to expect what they want, how and when they want it, omni-channel has become the ante for retailing’s future. Retailers need to move beyond their channels to serve each customer wherever and whenever she wants to be served. Today even retailers with very dynamic inventory …
