Mallzee Personalized Shopping App Launches in U.S.

The shopping app allows users to create custom style feeds in order to find items perfect for their wardrobe.

Mallzee, a European personalized shopping app, has launched in the U.S., giving users another Tinder-style shopping experience, offering products for men and women from over 100 stores and designers. In the app, users browse items in curated catalogs, or can create their own style feeds to find items they’ll love.

The app’s existing catalogs are based on particular themes or articles of clothing, like work clothing or heels, as examples. Within each list, users view one item at a time, swiping right to save or left to dismiss each item.

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