IndustRE is a H2020 project with two aims within two timeframes. Project Aims The flexibility potential of large industrial users’ electricity demand presents an opportunity to deal simultaneously with two issues at the top of the European energy policy agenda: Cost-effective integration of variable renewable electricity into the power systems of Europe The rising cost of electricity and its effects on the competitiveness of European industry Within the IndustRE project, the electricity-intensive industries of Europe work closely with the renewable energy sector in order to promote innovative business models and regulatory improvements that create win-win situations. The project aims to: Present suitable business models and facilitate their adoption Formulate policy recommendations Quantify the potential benefits for the power system Move industry and variable renewable energy plant operators into action