Twitter Launches Official Partner Program
The new program aims to connect marketers with trusted, high quality service providers to help companies create more effective Twitter marketing campaigns.
It’s been two years since Twitter launched its advertising API and the partners using the platform have been refining the advertising process on Twitter. Last year the the partnership offerings were expanded, with the introduction of the marketing platform program, and recently Twitter announced its latest offering: the official partner program.
The partner program now connects advertisers and marketers with other companies through a marketplace that allows users to search for the expertise they need for their campaigns.
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