A is for iCar

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Why I think Apple’s next
product has 4 wheels.
by Dan Roam
A is for
iCar

The other day, I got to thinking…

Appleis theworld’srichestcompany.
That’s a lot of
cheddar.

But Apple has a problem.
It’s a wormhole!

Part One
The Apple Problem.

Applehastoo much money.
I believe that our best creativity
comes from constraint.When we’ve
accumulatedmore than enough of...

See,Apple existsto changetheworld.
Because the
ones who are
crazy enough to
think that they
can change the
world, are the
...

That’sApple’sDNA.
Thiswasnever
“justanotherPC.”
Norwasthis.
Thiswasnever
“justanotherMP4player.”
Thiswasnever
“justanother...

So,whatchangestheworld?
Oooo!
Show me show me show me!!

Awatch?Seriously?
You want me to
buy a what?

There’smoreatstakeherethanawatch.
I’m feeling let down.

TimCook needs to provehegetsit.
He’s great
with the
$$$, but…

JonyIveneeds a newpassionproject.
And a hug!

AndAppleisjust too quiet.

PartTwo
Rumorhatessilence.

Therumormill isspinning.

What’sit spinning?It’swheels.

What’sbehindtherumors?
It sure feels like
there’s something
here…
Reports
emerged this
week… an
electric car…
Apple’s plan...

AndfromApple, justmoresilence.

PartThree
WhatApplereallydoes.
(Thatfewotherscan.)

Appledesigns.
Apple is the greatest
product design and business
design* company in industrial
history.
*This part tends to...

Applemakesmanufacturinghappen.
A huge part of Apple’s
successis the company’s
ability to effectively
outsource high-qualit...

Applekicks‘supplychain’.
Nobody is better than
Appleat integrating
every step of the
industrial process, from
beginning to...

Applemarkets.
No company has ever
established the cult-like
connection with
customersthat Apple
has.
Calling what Apple
do...

Applemakesmarkets.
Speaking of oceans,
Appleexcels at
finding blue oceans*
that other
companies – other
industries, actual...

Appleunderstands.
Enough said.

PartFour
Meanwhile,backinDetroit…

Theauto guys seemclueless.
“If there were a rumor
that Mercedes planned
to start building
smartphones, then
Apple would no...

Theautoguysareright,butinthewrongway.
Detroit says, “Cars are
about bending metal &
that'shard.”
Sure, but that assumes a
...

Thisringsa bell.
“There's no
chance that
the iPhone is
going to get
any significant
market share.
No chance.”
- Steve Ball...

Here’saword: Tesla.
Okay,it won’t be
profitable until 2020,
but comeon, Detroit –
takea hint!
• A Silicon Valley
start-up....

Whathappenedto Detroit’s
emotionalintelligence?
1953 Chevrolet Corvette 1965 Ford Mustang

PartFive
Whatwill theproductlook like?

Arectanglewithroundcorners.
“Well, circles and
ovals are good, but
how about drawing
rectangles with
rounded corners?
Rect...

“Theprojectiscodenamed‘Titan,’
andit ‘resemblesa minivan.’”
- The Wall Street Journal, Feb 13, 2015

IpredicttheTitanwillbeacubic,
4-doorminivanwithlotsofglass.
I think Titan
will look like…
Dan Roam

Iimaginesomethingincrediblysimple.
A rectangle
with rounded
corners.
Dan Roam

WithtypicalApplepolish,thiselemental
designcouldbebeautiful.
It’s an iPhone
on wheels!
Dan Roam

It’sasimpleriffonthissuccessfultheme:
Why not? They are all
rounded cubes – and
are the bestselling cars
among hipsters…

Orthis.
(With sincere love and apologies to Richard Scarry.)

PartSix
Whatwill thebusinesslook like?

Thekeywill be thebusinessmodel.
Those who know technology know
that the products Apple makes aren’t
really the key to thei...

Appleproductscreatenewindustries.
Thisthingchangedgraphic
design,whichinturnchanged
printing,whichchanged
publishing,which...

I’dexpectthesamethingfromiCar.
When the Detroit CEOs
and experts say, “Cars are
about bending iron and
that’s hard,” they’...

2020visionrequired.
What AirBnb is doing to Marriott.
What will Apple’s iCar do to Detroit, Stuttgart, and Toyota City?
Wh...

PartSeven
Inthedriver’sseat.

SteveJobs’car.

JonyIve’scars.

Yourcar.

Availablein:
White Silver Black Dan Roam

And onemorething…
Objects in the mirror are
closer than they appear.

Dan Roam is a car nut, a computer nut, and a design nut.
He also writes picture books for businesspeople.
www.danroam.com

BTW, I’d love to show you how to make presentations like this one:
www.napkinacademy.com

Sources
• Bloomberg Business, Nov. 25, 2014. “Apple Tops
700 Billion…” by Tim Higgins, Joseph Ciolli, Callie
Bost
• The Ne...

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