Millionaire heir to the Frito-Lay chip fortune, 44, dies at home just two years after he won battle against leukemia

  • Carter Lay, grandson of Frito-Lay founder Herman Lay, died on Thursday
  • The father-of-two was found found in his LA home after police received a call that there was an unconscious male at the residence
  • The 44 year old's death is not believed to be suspicious, police say 
  • A friend of Lay said he had recently recovered from leukemia 

Carter Lay, an heir to the Frito-Lay potato chip company and leukemia survivor, died on Thursday, aged 44. 

The father-of-two was found in his Los Angeles home after police received a call that there was an unconscious male at the residence. 

Police found Lay in his bedroom unresponsive. CPR was administered but unsuccessful and Lay was pronounced dead at the scene. 

An autopsy report is underway, but his death is not believed to be suspicious, according to TMZ

Heir to the Frito-Lay chip empire Carter Lay, 44, died on Thursday in his Los Angeles home. His death is not believed to be suspicious
Carter pictured with Tina Lay in 2014

Heir to the Frito-Lay chip empire Carter Lay, 44, died on Thursday in his Los Angeles home. The death is not believed to be suspicious. He is pictured right with Tina Lay in 2014

Lay, pictured left, was a known for his philanthropic endeavors, including the Carter Lay Charitable Fund and the Do Good Mob

Lay, pictured left, was a known for his philanthropic endeavors, including the Carter Lay Charitable Fund and the Do Good Mob

Lay, who was born in Dallas, was the grandson of Frito-Lay founder Herman Lay. The chip empire is valued at $13.1billion. 

A friend of Lay told TMZ that he had recently beaten leukemia. He was diagnosed in 2012, the same year he lost his father to the illness. 

Lay, who was known for his philanthropic efforts, was cancer free just 15 months after his diagnosis.

During his recovery, he launched the Carter Lay Charitable Fund. 

The foundation continues to raise awareness and funds to support cancer research and programs at children's hospitals, according to the organization's Facebook page.

Lay launched the Carter Lay Charitable Fund after being diagnosed with leukemia in 2012
Lay, a father-of-two, was a sports enthusiast who took part in celebrity car racing

Lay, a father-of-two, was a sports enthusiast who took part in celebrity car racing. He launched the Carter Lay Charitable Fund after being diagnosed with leukemia in 2012

Lay, pictured right with friends, beat leukemia in 2013, just 15 months after starting chemotherapy treatments

Lay, pictured right with friends, beat leukemia in 2013, just 15 months after starting chemotherapy treatments

The organization also helped build schools, provide computers and learning materials and supported children and their families.  

Lay was also a founder of the movement, Do Good Mob, which encourages people to do more good.

Lay was a sports enthusiast who took part in celebrity car racing. He also invested in real estate in the United States and abroad. 

He went on to launch his own production company where he worked alongside Academy Award-winning actors and writers and Grammy-award winning musicians, according to the Do Good Mob site.  

Lay, pictured center in 2015, started the Do Good Mob as a movement to encourage people to do more good things for the world around them

Lay, pictured center in 2015, started the Do Good Mob as a movement to encourage people to do more good things for the world around them

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