Hi Everyone,
The folks over at Incite MC have put together a white paper that surveyed over 200 Brand, Agency and Publishing executives to get a lay of the programmatic landscape and its effect on digital marketing today: http://goo.gl/RajNGc
It features contributions from USA Today, Wells Fargo, Prudential, The Weather Channel, amongst others, and examines:
– New programmatic platforms – mobile, video and TV
– Current adoption rates of programmatic amongst major brands – and budgetary changes anticipated
– Who manages media buying for brands – and important relationships for agencies/publishers
– The future of programmatic – can it be used for more than simply direct response advertising?
You can get a complimentary copy here: http://goo.gl/RajNGc
I hope you find it useful!
Best,
Chris
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