What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!
I presented to a social media audience via webinar comparing meerkat and periscope features but also explaining what mobile broadcasting is and why these apps have created so much buzz. In this presentation I share of my insights, lessons learned and favorite use cases. The focus of this presentation isn't on @periscopeco vs #appmeerkat rather what you need to know about each so you can test out each or figure out which is best for your audience. I presented this for a special private webinar for this new society today on Mobile Live Broadcasting highlighting tips, tricks and use cases for leveraging both Meerkat & Periscope. YouTube Video at the end as I recorded it on May 3rd 2015 the day after the Floyd Mayweather vs Manny Pacquiao fight and shared my thoughts on the rumors and unfortunate bad uses cases that happened during that fight. Also explain my strategy for new users on both apps.
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What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!
- 1. Presented by Brian Fanzo @iSocialFanz May 5, 2015Social MediaWebinar Meerkat & PeriscopeTips & Use Cases!
- 2. Change Evangelist Technology & Social Business Millennial Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs Grew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for: ▪ Social Business, Digital Marketing, Community Engagement, Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building. Partner of Broadsuite Media Hub: ▪ Host #SbizHour & #CloudTalk Twitter Hangout Chats ▪ Co-Host #SMACtalk Live Podcast ▪ Host #iSocialTalks Podcast 2 @iSocialFanz – Talks Fast & Tweets Faster
- 3. Ustream YouTube LiveStream Google Plus Hangouts Justin.TV QiK 3
- 4. Feb 27th iOS only with browser commenting New Users (after March 14) must manually follow other streamers! Android Beta May 2015 4 March 26th iOS only browser viewing no comments New Users can automatically follow all twitter followers Android Beta TBD
- 5. Mobile Enabled with 1-Click Cell Phones are powerful enough to stream Data Networks are strong enough Integrated & Published to existing social network (Twitter) Live Comments on Screen create engagement between audience & streamer in app on mobile device! 5
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- 13. MEERKAT Startup Flexibility Updated Frequently Basic User Interface Comments posted to Twitter Gamification Focused Schedule Posts Allows #Katch to save videos if streamer wants PERISCOPE Twitter Backed Professional User Interface Seamless Video Experience Allows Private Streams Comments can be limited to follower Only Videos viewable for 24 hours after stream 13
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- 19. Backstage or Behind-the-Scenes Access Q & A with the Community Breaking Exclusive News Product Release Announcements Omni-Channel w/ Hangouts / Webinars /Virtual Events! Comment & Engage in Community & Partners Live Streams 19
- 20. The Apps andTechnology will change but a strategy for video & live events is key. What can & can’t be put on video? How do we make sure people around the live video understand it’s live and broadcasting? What types of content would our audience like to see? (Think like a fan) Who else can we empower to create video and streams? (Influencers, Different Locations/Departments) DON’T OVERTHINKVIDEO! 20
- 21. You can Schedule Meerkats 24 hours in advanced! Meerkat has open API which allows other apps & software to leverage & support the community! You can RT Streams to Twitter Comments you can post to twitter or toggle off. You can custom your end of stream message. 21
- 22. Hearts are from viewers who tap the screen showing they like the stream Share Stream with Followers No Prescheduled Posts Initial Live broadcast is posted to twitter Comments visible during replay of video Replay of video available on app by followers for 24 hours after stream. 22
- 23. Brian Fanzo @iSocialFanz 703-659-5018 Bfanzo@Broadsuite.com Podcasts: SMACtalk & iSocialTalks www.iSocialFanz.com www.MillennialCEO.com 23