danielmcclure/facebook-wca-standard-events.html

Hello Daniel.

For example:

-
fbq('track', 'Purchase', {
value: 10.00,
currency: 'USD',
content_name: 'Product Name',
content_type: 'product',
content_ids: 'woo-123',
num_items: 1
});

This code goes only to thank you page in Shopify. Which parameters must i change for Shopify

Apologies on not catching this comment sooner. Your question isn't entirely clear though.

Generally speaking you would need to either add in dynamic variables provided by Shopify or static values based on what was sold. The actual implementation of the values varies from site to site but the paramater labels would largely remain the same.

hi Daniel,

by using the code for searchString. where should I paste this code.

because im trying to past this between head tags and it look like this

<script>
		!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
		n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
		n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
		t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
		document,'script','https://connect.facebook.net/en_US/fbevents.js');
		fbq('init', 'myid'); // pixel ID
			<script>
				var searchString = document.getElementsByClassName('mdl-textfield__input')[0].value;
					fbq('track', 'Search', { 
						value: 0.10,
						currency: 'USD',
						content_category: 'snippets',
						content_ids: 'woo-123',
						search_string: searchString
						});
			</script>
			<noscript>
				<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={myid}}&ev=Search&cd[value]=0.10&cd[currency]='USD'&cd[content_category]=snippets&cd[content_ids]=woo-123&cd[search_string]=searchString&noscript=1" />
			</noscript>
		</script>

And it doesn't work!!

so please how should look my head and where should I past this searchString code?

thank you,

You shouldn't need to be nesting the script tags, they can go after the core Facebook pixel is initialised. So the first event tracks the pageview and the second search event piggybacks off the core pixel. You may also need to customise the actual search string code ( var searchString = document.getElementsByClassName('search-field')[0].value; ) depending on how your site is set up.

So for example:

<!-- Facebook Custom Audience Pixel Code - Placed on Every Page of Site -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
fbq('init', '{{facebook pixel}}');
fbq('track', 'PageView');
</script>
<noscript>
	<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=PageView&noscript=1" />
</noscript>

<!-- Facebook Conversion Event: Search -->
<script>
var searchString = document.getElementsByClassName('THISISMYACTUALCLASSNAME')[0].value;
	fbq('track', 'Search', { 
		value: 0.10,
		currency: 'USD',
		content_category: 'snippets',
		content_ids: 'woo-123',
		search_string: searchString
    	});
</script>
<noscript>
	<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Search&cd[value]=0.10&cd[currency]='USD'&cd[content_category]=snippets&cd[content_ids]=woo-123&cd[search_string]=searchString&noscript=1" />
</noscript>
<!-- End Facebook Conversion Event: Search -->

You can also get some examples on how you can next the code here: https://www.facebook.com/business/help/952192354843755

Hey guys, I'm a developer. I'm busy setting up Standard tracking on an e-commerce website. I'm not so sure about Facebook app trying to learn as I dev. As I was wrapping up with my tracking I came across this repo. Seems I had the wrong impression about the value. How is the value determined? I assumed it would be the value of the product item.

value: value of a user performing this event to the business // cd[value]=

Does that mean setting the value as the product gross price is completely incorrect.

 fbq('track', 'InitiateCheckout', {
                                content_ids: itemIds,
                                content_type: 'product',
                                value: this.order.grossPrice,
                                num_items: itemIds.length,
                                currency: 'ZAR'
                            });

explain value: to me as well because I don't understand why it's implicit in the examples.

+1, please explain why you put value: 0.10 in there. For a purchase event, the value is (IMHO) clear: the price of the product. But when something is added to the cart, or just viewed the value must be either also the product price, or something your team came up with / calculated, e.g. "putting something in the cart is worth 10 cent for our business", however you would find such values.

According to https://developers.facebook.com/docs/facebook-pixel/reference/ the status variable for CompleteRegistration should be of type Boolean. This means that value 'complete' is invalid. I could not find though what is the meaning of this variable

Apologies for the delayed response, I don't seem to get notifications for these comments.

explain value: to me as well because I don't understand why it's implicit in the examples.

+1, please explain why you put value: 0.10 in there. For a purchase event, the value is (IMHO) clear: the price of the product. But when something is added to the cart, or just viewed the value must be either also the product price, or something your team came up with / calculated, e.g. "putting something in the cart is worth 10 cent for our business", however you would find such values.

10 cents was an arbitrary value for some of the above examples. You should use the value of a product or the value of a tracked action to your business. There is no way that I can provide a universal method for acquiring that value in a simple template. As an example for the CompleteRegistration event mentioned below; if you tend to earn make one sale of $1000 for every 100 people that register on your site then an average registration is worth $10 to your business when averaged out, so you can set a value of 10 to monitor your ROI, if there is no set value you can just use 0.10, 1 or any arbitrary number, or simply leave out value if it isn't required by the event type.

According to https://developers.facebook.com/docs/facebook-pixel/reference/ the status variable for CompleteRegistration should be of type Boolean. This means that value 'complete' is invalid. I could not find though what is the meaning of this variable

Boolean means that something is either true or false. Therefore the value 1 typically mean something happened or is true and 0 means something didn't happen or is false. In this case did the user successfully complete their registration? Yes = 1 and No = 0. Generally you would hope/assume that when this event is fired the result is a 1 or true.