Commentary
Customer Journey Analysis Valued Most For Optimization
- by Jack Loechner , Staff Writer @mp_research, November 25, 2015
According to the latest annual Conversion Rate Optimization Study from Econsultancy and RedEye, reported by Marketing Charts, customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method, as 93% of respondents are either …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
