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Why Email Marketers Should Think Like Content Marketers

Two metrics weigh heavily on the mind of every email marketer: opens and clicks. Opens are important because getting your foot in the door is half the battle. But the actions consumers take after they open your email are what really matter.

Did they click on anything (besides delete or …

1 comment about "Why Email Marketers Should Think Like Content Marketers".
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  1. SIDDHARTH ADHOLIA from SANKALP TECHNOLOGY, July 24, 2015 at 1:29 a.m.

    Whether its Emails, Social Media Posts, Blogs, Article, Post cards etc CONTENT is always the center. And developing a great content marketing strategy for your promotions and egagement will cetainly provide astonishing results.

    https://sankalptechnology.wordpress.com/2015/06/13/how-to-increase-website-traffic-using-social-media/

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