Content marketing seems to be the new “it” in the digital marketing realm. Why shouldn’t it, though? Considering how the very essence of this marketing method is to provide content that solves other people’s problems, it’s no surprise that everyone has fallen head over heels about it.
But what exactly are the elements that make a content marketing campaign successful? How do we make sure that the content marketing campaign we’re running has all the bells and whistles that it needs to give you your much needed traction?
That’s what we’ll uncover right now. Allow me to share with you some of the most important elements that will make your content marketing campaign a success.
1) The content should be evergreen and solves problems
According to my friend Kristian Nielsen, the CEO of Honolulu Hi 5, “If it doesn’t solve our audience’s problems, we rarely publish the content. Solving our audience’s problems has always been the core of our content.”
If your content is evergreen and it solves your audience’s problems, the very foundation of your marketing campaign becomes rock solid. It’s during these situations when you can provide real value to your audience which then helps you gain their trust. At this point, you’ll be in a very good position to pitch your products strategically.
2) The content needs to have shareable elements
Simply putting together a group of words that reads well without a single grammatical error or typo won’t cut it. That is, if you want longevity and real results from your content marketing campaign. It needs to have shareable elements to help stimulate its virality.
What shareable elements am I talking about? Think content lockers, Tweetable phrases, and mentions/link to other influencers within your post that you can use for outreach later (among many others).
3) The content needs to have a clear call-to-action
While your content’s CTA is highly dependent on what you’re trying to achieve in your marketing campaign, I urge you to start by asking your readers to share the post if they found value in it. That way, the chances of your post going viral greatly increases.
Of course, the more viral it becomes, the more visibility you can garner for your business.
Important tip - Try to stick with one CTA per post. The more CTA you add, the greater the chances you’ll confuse your readers.
4) Your outreach email should be very well crafted
Sending outreach emails isn’t rocket science. Most people tend to over think the process causing them to experience analysis paralysis. Don’t let it happen to you. If you focus on these 4 things, you’ll end up getting real results from your outreach emails.
Use a punchy headline
The tipping point as to whether or not your email message will be clicked and opened by your prospects is your headline. Give ‘em a boring and lifeless one, and you’ll end up getting ignored.
However, if you’ll give them the exact opposite, your messages will surely get read. And if you crafted your outreach email correctly, you’ll ultimately get replied at as well.
Don’t ever use “Dear Sir/Ma’am”. Instead, address them using their first names
Do this, and you’ll almost always end up getting ignored. Let alone marked as spam.
Going the “Dear Sir/Ma’am” route is usually what spammers do. If you want to sound personable and legit, use their first names instead. If you can’t find their first names anywhere, then just use “Hi”, “Hello”, or “G’day”.
Be brief and on point
Because the influencers are busy, you need to make sure that your email message is short, crisp and straight to the point. If you can’t explain your entire message in less than 1 - 2 minutes, then you need to rephrase it.
Talk about how they can benefit from participating. Use a “hook”.
This tip is important because it pretty much answers the question, “what’s in it for me?” I can assure you that almost all of the people whom you’ll send these emails to are asking themselves that question as they are reading your message (often times subconsciously).
That said, if you have a hook that’s so compelling that they can’t say no to it, you’ll almost seal the deal as far as letting them help you whether you want your link shared to their social followers, or perhaps have them link to your content from their website.
Conclusion
While content marketing is without a doubt more intricate than simply creating a content that provides massive value and marketing it through sending outreach emails, the tips I shared above should be plentiful enough for you to see results from the marketing campaign that you’re currently running.
If you found value in the tips I shared in this post, please be sure to hit the share
