eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
According to eMarketer’s estimation, in 2015, search engine ad spend will be US$81.59 billion with an increase of 16.2% from last year. And in 2019, search engine ad’s annual growth will be nearly 10% and its transaction value will exceed US$130.58 billion.
Among all the internet companies worldwide, Google still dominates the search engine advertising market. In 2015, its search engine ad business value is expected to be over US$44.46 billion with an increase od 15.7%. It represented 54.5% market share worldwide.
Benefited from Google’s exit from China, Baidu will account for 8.8% market share in 2015, which is increased by 1.2% from 2014. In 2014, Baidu’s mobile revenue surpassed PC in December.
Baidu has a better understanding of China market. Browser is a strategic product for internet big players like Baidu and other internet companies. Baidu offers easier way for China internet users to access Google.
China is now the second biggest search engine market, after the U.S. with a market size of US$14.9 billion. And China search engine advertising market’s growth rate will be 32.8%, which is twice than the average growth rate worldwide in 2015.
Also read: Top 6 Desktop Browsers in China in 2014
