Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Specs
Current gig CEO, Clear Channel Outdoor Americas
Previous gig Operating partner, Bain Capital
Age 46



Why join Clear Channel now?
I'm coming from the operational part of Bain Capital, so my job was to work with companies on change programs and innovation. I've been affiliated with Clear Channel for a while and know the business quite well, and I was excited to get back into an operational role again. I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in