Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app's latest update allows users to link to their Instagram profiles. The last 34 Instagram photos pop up when you do, making it that much easier—or harder, depending on your level of cynicism—for users to swipe right.
To introduce the partnership, Magna Carta, the production company behind many of Tinder's ads, made a dream-like 60-second spot that uses a POV technique to show how access to someone's Instagram gives possible suitors a better idea of who might be a match.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in