Starbucks and Spotify unveiled a multiyear collaboration on Monday that will let baristas and customers have a say in the playlist that runs in each store, and listen to that music at home or elsewhere through either the Starbucks or Spotify apps.

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Starbucks, which in March stopped peddling CDs at the counter, has gained a new sidekick as it makes a big foray into the online music business: popular streaming service Spotify.

Starbucks and Spotify unveiled a multiyear collaboration on Monday that will let baristas and customers have a say in the playlist that runs in each store, and listen to that music at home or elsewhere through either the Starbucks or Spotify apps.

The joint effort will also allow Spotify subscribers to earn points in Starbucks’ growing loyalty program. It’s the first time an outside company is being brought into the rewards scheme. The financial details of the agreement weren’t disclosed.

The collaboration, scheduled to begin rolling out in the fall, highlights how Starbucks is harnessing online tools to reinforce an ecosystem that keeps customers loyal through rewards, conveniences such as the ability to order and pay with a smartphone, and now a souped-up, collaborative digital jukebox with one of the top purveyors of streaming music.

Starbucks has a long and sometimes bumpy history of efforts in the music business, beginning in the 1990s. It sold CDs, later enabled customers to burn their own compilations at some stores, and even launched its own music label signing Paul McCartney. None of those ventures survived.

Starbucks first plans to dole out Spotify Premium subscriptions (normally costing $9.99 a month) to 150,000 Starbucks staffers in the U.S. in the fall. This will allow baristas to curate the playlist at the stores they work in, creating individualized playlists for each location.

Customers will be able to access these playlists either through their mobile Starbucks app or through the Spotify app, Spotify CEO Daniel Ek said in a conference call with reporters. Also, through the Starbucks mobile app, they’ll have tools to make suggestions for the store’s playlist, he said.

Starbucks CEO Howard Schultz said putting baristas in charge of the music is going to make them really happy. “Music is a huge part of the life of our people,” he said.

Spotify, which will launch a dedicated Starbucks section, also stands to gain from this partnership. The service, as of December 2014, had 60 million users, most of whom used it for free; only about a quarter of users pay for the premium service. Getting Starbucks rewards would be an incentive for more people to sign up for the premium service.

The demise of Starbucks’ CD racks and its embrace of streaming music parallels the stagnation of the traditional music business, including digital downloads, and its replacement by online channels that allow unlimited access to a vast catalog for a monthly fee, or in exchange for tolerating frequent ads.

On-demand music streams rose 54.5 percent last year, according to the Nielsen Music U.S. Report. The same year, CD sales plummeted 14.9 percent and digital track sales fell 12.5 percent.

Starbucks and Spotify’s service will roll out first in 7,000 stores operated by Starbucks in the U.S., and soon after in Canada and the U.K.