How Customer Data Can Improve Your Twitter Feed

Using customer data and social media to figure out what your ideal customer is interested in, and delivering it in a style they will respond to, is the key to social media success.

As of 2013, approximately 97 percent of major brands were tweeting … a lot. They averaged about 30 tweets a week. That’s a lot of noise. How are you supposed to compete?

The answer is not only complicated, it may vary by industry and brand. Funny and casual works great for Taco Bell, but could be disastrous for a financial company like Putnam Investments, who wisely stick with financial and economic news. The first step is getting to know your customers.

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