10 Instagram Stats to Maximize Your Reach
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Instagram: It’s not just for selfies and #foodporn anymore. More and more small business owners are finding that this photo-sharing app is a crucial tool for marketing their brand, showing off their products, boosting sales and – yes – maybe snapping a few selfies with employees. With that in mind, here are 10 game-changing Instagram stats to help you reach thousands, create fans, captivate your audience, broadcast your brand, engage your community and define your competitive advantage.
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10 Instagram Stats to Maximize Your Reach
- 1. 10 Instagram stats to maximize your reach
- 2. Instagram gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter. Here are 10 stats to help you ascend above the crowd.
- 3. 30% increase in engagement for images showing real customers using (or wearing) your products Source: http://www.quicksprout.com/2014/08/01/how-to-increase-instagram-engagement-by-182/?display=wide
- 4. 29% increase in likes for images with a lot of the background showing vs. low background space Source: http://www.quicksprout.com/2014/08/01/how-to-increase-instagram-engagement-by-182/?display=wide
- 5. 25% increase in likes for light images vs. dark images Source: http://www.quicksprout.com/2014/08/01/how-to-increase-instagram-engagement-by-182/?display=wide
- 6. 6% increase in engagement when posting on Sundays Source: http://www.quicksprout.com/2014/08/01/how-to-increase-instagram-engagement-by-182/?display=wide
- 7. 24% increase in likes if the dominant color of an image is blue Source: http://expandedramblings.com/index.php/important-instagram-stats/10/
- 8. 12.6% more engagement when a hashtag is used Source: http://expandedramblings.com/index.php/important-instagram-stats/10/
- 9. 38% increase in engagement & 32% increase in comments on images with faces Source: http://louisem.com/5812/increase-instagram-engagement
- 10. 2% increase using Mayfair filter vs. Toaster filter Source: http://louisem.com/5812/increase-instagram-engagement
- 11. 1% increase in photo engagement weekdays vs. weeknights and weekends Source: http://louisem.com/5812/increase-instagram-engagement
- 12. Photos get 26% more engagement than videos Source: http://mysmallbizresources.com/2014/who-else-wants-to-increase-their-instagram-engagement-by-182/
- 13. Cute dogs are always a win