Now that Apple has finally let its Music service out into the wild, attention in Cupertino is turning to the next major venture for the company, which is reportedly going to be a "cable-killer TV app." Citing multiple sources familiar with Apple's negotiations behind the scenes, the New York Post reports that Tim Cook and company are already in advanced talks with ABC, CBS, NBC, and Fox in the United States. One of the stumbling blocks to securing a deal until now has been the fragmented nature of local affiliate feeds, but those networks are now "close to having the right to negotiate with Apple on behalf of their affiliates."

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Having kept out of the streaming market until this summer, Apple is now a significant player in it with Music, and a similar subscription service for TV seems like a logical followup. As usual, Apple is reported to be seeking a 30 percent share of any subscription revenue coming in from this proposed new app, which may yet prove a significant hurdle in concluding a deal. The Post's report isn't confident that all content providers would abide by such a revenue split, though it does speak of a bullish Apple that hopes to be able to launch as early as this fall. Disney or CBS are expected to be first to sign the deal, and cable channels like ESPN could also be part of Apple's offering. Monthly prices under discussion at the moment are said to range from $10 to $40, giving no clear indication on where exactly Apple wants to pitch its TV streaming app in among what's growing to be a crowded, competitive field.