Twitter reportedly has a new advertising strategy – sell ads within third-party apps. According to the Wall Street Journal, the social media network revealed the new plan to expand advertising revenue during a presentation at CES.
“Advertisers and agency executives said that was a big focus of Twitter’s pitch during CES this week,” writes the WSJ. “The company wants to be able to eventually make the claim that it delivers the ‘largest daily audience online.'”
According to a person who spoke to the WSJ about the matter, “The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites.”
It isn’t clear which publishers have signed up so far. The WSJ says there were references to ESPN’s Sports Center app and Flipboard during the meeting. Twitter and ESPN have reportedly been chatting about the idea
Twitter’s sales team also talked to those at the CES meeting about its future video plans. We previously reported on Twitter’s plans to launch a native video service. Twitter announced a separate promoted video service for Amplify users last August.
This all seems to be part of a greater campaign to increase revenue for the social media giant in 2015. Revenue from the app ads will most likely be split between Twitter and those publishers promoting the Twitter ads.