INFOGRAPHICS: Facebook Pages’ Organic Reach Survives Changes
How were Facebook pages’ like counts and organic reach affected by the social network’s recent changes?
How were Facebook pages’ like counts and organic reach affected by the social network’s recent changes?
Social media marketing firm Komfo studied more than 3,500 pages between March 10 and April 10.
Facebook began removing deactivated and memorialized accounts from pages’ like counts March 12, and it also announced changes to its News Feed algorithm last month to emphasize content from friends over fare from pages.
Komfo described its findings in a blog post:
- The average page in its study saw its like count fall 3.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in