2. 2
The Leading in Context® Manifesto
We are here to
focus on what’s
right and what’s
possible,
not on what’s
historical or
convenient.
We are here to
serve others,
not to profit from
their vulnerabilities.
We are here to
make a positive
difference,
through intentional
leadership and
responsible choices.
3. Imagine The Potential
What could we
accomplish if we
proactively
developed ethical
leaders and an
ethical culture?
3
6. 6
Take On The
Mindset
We believe that:
Ethical leadership
drives business metrics
including employee
engagement, customer
retention and
innovation.
Ethical leadership
creates great places to
work, and gives us
staying power in a
global marketplace.
7. 7
Ethical leadership
transforms
profits, people, the
planet, communities
and the world.
Ethical leadership is
not something on our
to do list that we can
check off as
completed. It is an
ongoing individual and
organizational journey.
This learning journey
will bring out the best
in all of us.
8. 8
The Manifesto
1. We Improve Lives
and Organizations
We understand that
interpersonal ethical
leadership is fueled by
respect, care, service and
inclusion,
and that those things
transform our
organizations.
We know that our role as
leaders is to bring out the
best in a connected group
of unique individuals
working toward a shared
vision.
9. 9
We honor and respect
people, and lead without
blaming, controlling or
judging.
We provide
opportunities
for each
individual to
use natural
talents and
learn skills in
pursuit of our
mission.
We unleash the positive
potential in our people
through our daily choices,
words and actions.
We treat
everyone with
respect and
care.
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The Manifesto
2. We Model Ethical
Leadership and
Behavior
We realize that we
can only bring out the
best in those we lead
when we embrace
continuous learning.
We know that our role
is to listen, learn and
improve, serving as a
role model for what
ethical behavior looks
like.
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We learn just as much as
we teach.
We listen
deeply to
others, not
sharing our
own thinking
without
regard for
theirs.
We model ethical
leadership, with our
thoughts, words and
deeds in full alignment.
We are open
to
learning, and
model the
ethical
behavior we
ask of
others.
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The Manifesto
3. We Make a
Difference in the
World
We realize that the
planet, our
communities and the
long-term good of our
world are also our
constituents.
We know that our role
is to think and act in
ways that honor our
planet, our
communities and our
world.
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We do good without doing harm.
We demonstrate
care and concern
for all of our
constituents, and
think on a global
scale.
We consider the needs of multiple
stakeholders when making even
routine decisions.
We include the
planet, communiti
es and our global
society among our
stakeholders.
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The Manifesto
4. We Unleash the
Potential of People
and Organizations
We know that ethical
leadership is not just
the “right thing” to do,
it’s also a competitive
advantage in the global
marketplace.
It unleashes the
potential in our people,
our organizations, our
planet, our
communities and our
world.
We choose to use the
global-minded ethical
leadership that honors
our responsibilities and
brings out our best.
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We intentionally
lead in ways
that bring out
the positive
potential of
people and
organizations.
We lead to bring
out their best
every day.
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Join The Movement
“Leading ethically is the
most powerful way to bring
out the best in people and
organizations. Ethically-
engaged people and
organizations don’t just
perform better – they are
changing the world.”
Linda Fisher
Thornton, CEO, Leading in
Context