Company’s end-to-end platform, which is now available in beta, ensures the time and money spent on digital marketing by brands and agencies produce measurable performance
SAN FRANCISCO – Accomplice, a digital marketing optimization platform that links businesses’ outbound ads and social content with their bottom-line objectives, announced that it secured a $5 Million Series A funding round, which included a strategic investment by WME | IMG. This round brings its total funding to $7 Million. Accomplice, formerly known as Fractal Sciences, also announced today that it will make its platform available in a beta phase for brands and agencies looking to ensure the time and money spent on digital marketing produce measurable performance.
[blockquote cite=”Lior Tamir, founder and CEO of Accomplice” type=”left”]We built Accomplice so that brands no longer have to wonder which half of their marketing output is working[/blockquote]
Accomplice will use the funds to continue the development of its end-to-end marketing optimization platform, with a focus on deepening its engineering, data science, design, and marketing resources. The company is committed to delivering the world’s best solution for marketers looking to understand and optimize the value of their digital marketing campaigns.
Accomplice’s vision for the platform is to give marketers insights on what to do and how to do it most effectively, for both paid and organic media. The platform gives marketers a single workflow to manage their efforts from campaign creation to conversion. Accomplice’s analytics offer comprehensive reports detailing the performance of cross-channel initiatives, which marketers can apply to future campaigns via Accomplice’s automation capability. The combination of these features enables users to connect the dots between the content they publish, the social media they activate, and the advertisements they buy, all while measuring how each translates into tangible outcomes, including downloads, purchases, content interactions, registrations, and other conversions.
Alternative Apparel was one of the first companies to participate in Accomplice’s alpha phase. Kate Koeller, online marketing specialist for the clothing brand, said, “Accomplice’s impact has been immense. We started in a place where we were generally putting dollars toward social because we knew that we should be. The Accomplice platform tells us what works for our brand, and what types of messages we should be applying spend to. We know what kind of traffic we can get, what the more cost-effective traffic comes from, and who the most valuable customers are. To have all of this data across social media, paid ads, email and content marketing makes it easy for us to focus on bottom-line results.”
By offering a solution that provides real-time engagement and optimization across channels, Accomplice maximizes the return on investment from digital marketing. Through a unique attribution capability that is connected seamlessly and simultaneously to multiple marketing channels, Accomplice users can deploy the optimal mix of initiatives designed to achieve their most important objectives.
“We built Accomplice so that brands no longer have to wonder which half of their marketing output is working” said Lior Tamir, founder and CEO of the company. “There are so many tools in the market, so many single-point solutions, so much money wasted. So, we set out to build a product that is about data transparency and marketing fluidity, which is just not achievable for a marketing executive having to review tons of dashboards every day. We’re proud to be supported by our investors, including WME | IMG, and honored that they see the potential of our vision.”
Accomplice packages start at $249/month. For more information about how Accomplice can make your marketing programs impactful, please visit www.accomplice.io.
About Accomplice
Accomplice, a digital marketing optimization platform that links businesses’ outbound ads and social content with their bottom-line objectives, empowers marketers to make, manage and measure digital marketing campaigns across paid and organic media. The platform uses data, analytics and insights to help marketers understand the most effective way to find and engage their audiences and take action on what they learn. Accomplice uncovers the link between marketing spend and revenue impact. For more information, visit www.accomplice.io or follow us on Twitter, Facebook, and LinkedIn.
