3 classic branding pitfalls to avoid

Branding and identity design aren't about creating a brand in isolation and handing it over to the client. The process involves close collaboration with the people who live and breathe that brand on a day-to-day basis.

However, even if you have the best collaborative relationship with your client, things can still go wrong. With that in mind, here are three typical problems that can arise during a branding project – with pro advice on how to tackle them…

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