Being able to tell a good story might someday help you land a better job or start your own business. And perhaps even more than that.
Are you a good storyteller? What’s a favorite story you like to tell?
In “Storytelling Your Way to a Better Job or a Stronger Start-Up,” Alina Tugend writes:
It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by Entrepreneur magazine.
What exciting new 21st-century technology is this?
The age-old art of storytelling — something humans have done since they could first communicate. So why has it become this year’s buzzword? And what is its new value?
In these days of tougher-than-ever job searches, competition for crowdfunding and start-ups looking to be the next Google or Facebook, it’s not enough just to offer up the facts about you or your company to prospective employers or investors. Or even to your own workers.
You need to be compelling, unforgettable, funny and smart. Magnetic, even. You need to be able to answer the question that might be lingering in the minds of the people you’re trying to persuade: What makes you so special?
You need to have a good story.
“As human beings, we know that stories work, but when we get in a business relationship, we forget this,” said Keith Quesenberry, a lecturer at the Center for Leadership Education at Johns Hopkins University.
Learning — or relearning — how to tell stories requires some skill. And consultants are lining up to teach it — sometimes for a hefty fee.
Students: Read the entire article, then tell us…
— Are you a good storyteller? Why do you think so?
— Do you know any good storytellers? What makes them good?
— What elements do you think make for a good story?
— Do you agree that knowing how to tell a story is an important skill? Why?
— What’s a favorite story you like to tell? We invite you tell it here, as long as you can be brief and adhere to Times commenting standards.
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