Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.
Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market. How are you or will you incorporate Maslow’s Hierarch of Needs into your content?
Physiological- internet connection, laptop, coffee
Safety – steady paycheck, content management system, clean clothes
Love/Belonging – budget, CMO support, editorial staff, drink fridge
Esteem – audience, press, Twitter followers, hugs
Self-Actualization – ROI, sales, Pulitzers, expensive Scotch
