In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about mobile were the opportunities that didn’t exist at all on desktop — to use location and behavioral cues to speak to the consumer on the path-to-purchase and become part of the in-store experience. It was about converting a potential customer into a buyer, right then and there.
How Advertisers Can Maximize Mobile Conversions
Consumers want intelligent, value-driven offers.
June 12, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.