Black Friday 2013 turned out to be, well, a bit more like a Grey Friday. The National Retail Federation estimates that consumers spent $57.4B over the four-day Thanksgiving holiday weekend, a 2.7% drop from last year’s $59.1B shopping spree. This slide in sales is causing anxiety about the economic recovery possibly sputtering.
How Black Friday Lost its Mojo
To compete with Cyber Monday, brick-and-mortars need to keep Friday special.
December 04, 2013
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HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.