4. What are some of the issues in thinking of Circ
& Reference as âthe public library systemâ?
â˘
â˘
â˘
â˘
â˘
â˘
â˘
â˘
Statement doesnât cover that the
library is the heart of the
community
Leaves out the patron completely
Weâre not separate; weâre
intertwined
Implies that everything happens at
the library
Implies that all we do is check out
books and answer reference
questions
Tasks are not that narrowly defined
Doesnât mention other programs
that are offered
Doesnât mention community
services
â˘
â˘
â˘
â˘
â˘
â˘
â˘
donât find items; we facilitate finding
items
Missing the story; an interaction
between the library staff/each
other/the public/give them an
experience
Items have to be bought, paid for, and
processed before they can be checked
out
Implies that reference people are
professional, circ âstaffâ are flunkies
Other staff and functioned not
mentioned; check out not confined to
circ
All departments are not equal in
budgets or staffing
Leaves out people who just come and
donât check anything out
5. âReferenceâ includes readerâs assistance.
"A reference transaction is an information contact that involves the knowledge,
use, recommendation, interpretation, or instruction in the use of one or more
information sources by a member of the library staff. Information sources
include printed and non-printed materials, Internet, FirstSearch, or EBSCOhost,
machine-readable databases, catalogs, and other records. Also, count referrals
to other libraries, institutions, and persons both inside and outside the library.
The request may come in person, by phone, fax, mail, electronic mail, or
through live or networked electronic reference service from an adult, young
adult, or child. "
"Do not count directional transactions or questions of rules or policies.
Examples of directional transactions are "Where are the children's books?"
and "I'm looking for a book with call number 612.3." An example of a question
of rules or policies is 'Are you open until 9:00 tonight?'â
~Scott Dermont, quoting the rules on IOWALIB, Oct 4, 2013
6. Who does the most work in the
Public Library System?
Transactions
Visits per contact
Checkouts per contact
Internet sessions per contact
Iowa
11
17
2
Council Bluffs
10
18
2
"Contact": reference or reader's assistance transaction
From annual data for Fiscal Year 2011-2012
7. For FY 2012 In Iowa,
the ratio of reference
transactions to library
visits was 1:11.
Why might the reality
be even higher?
9. How do we communicate
with the hidden 90%?
Kathy Sierra. "Presentation Skills Considered
Harmful." Serious Pony (October 4, 2013):
[blog]; available at
http://seriouspony.com/blog/201310/4/presentation-skills-considered-harmful.
10. âAnd if theyâre my users, then this presentation is a user experience.
And if it's a user experience, then what am I?
Ah... now weâre at the place where stage fright starts to dissolve.
Because if the presentation is a user experience, than I am just a UI [User Interface].
Thatâs it.
I am a UI.
Nothing more.
And whatâs a key attribute of a good UI?
It disappears.
It does not draw attention to itself.
It enables the user experience, but is not itself the experience.
And the moment I remember this is the moment I exhale and my pulse slows.
Because I am not important. What is important is the experience they have. My job
is to provide a context in which something happens for them.â
Kathy Sierra, "Presentation Skills Considered Harmful."
11.
12. Felicia A. Smith. "Helicopter Librarian: Expect
the Unexpected | Backtalk." Library Journal
Web site (August 28, 2012).
13. Building relationships with students is a
crucial component of Helicopter Librarian
instruction sessions. I make a strong first
impression dressed either in a complete
pirate costume or as a Wonder Woman
avatar in Second Life. But even when I am
not in disguise, students are extremely
comfortable approaching me because they
just sense that I am no ordinary librarian.
15. ⢠Staff arenât the problem
⢠Treat your customers as part of your
staff
⢠Design systems so that heroes arenât
required
Frances Frei and Anne Morriss. Uncommon
Service: How to Win by Putting Customers at
the Core of Your Business. Boston: Harvard
Business Review Press, 2012.
16. âEliminate slogans,
exhortations, and targets
for the work force asking
for zero defects and new
levels of productivity. Such
exhortations only create
adversarial relationships, as
the bulk of the causes of
low quality and low
productivity belong to the
system and thus lie beyond
the power of the work
force.â (p.24)
17. âAll the women are strong, all the
men are good looking, and all the
children are above average."
19. âThere's a simple and compelling economic
argument in favor of design over training:
design is a one-time investment; training is an
ongoing investment over the life the product.â
Gene Smith. "Training vs. Design." nForm. (April 10, 2013):
http://nform.com/blog/2013-04/training-vs-design.
27. Creating Great Visitor Experiences
1.
2.
3.
4.
5.
6.
7.
8.
Invitation
Welcome
Orientation
Comfort
Communication
Sensation
Common Sense
Finale
28. Service Rules that Donât Suck
Practices
⢠Free, good coffee
⢠Service without asking â
expired reservation
⢠Home depot: Taking you to
the shelf
⢠Target: just to be there
⢠Creating repeat customers:
gluten free at restaurant
⢠Getting away from the desk
Policies
⢠Perks & reward cards
⢠Recognizing repeat
customers (personal)
⢠Service desks without
phones
⢠Empowering employees to
correct customer service
issues
⢠Taking expired coupons
⢠Exceptions to the rules
29. Who do you want your readers
to become?
The value of transformation
35. Yotam Ottolenghi and Sami
Tamimi explore the vibrant
cuisine of their home cityâwith
its diverse Muslim, Jewish, and
Christian communities. Both men
were born in Jerusalem in the
same yearâTamimi on the Arab
east side and Ottolenghi in the
Jewish west. This stunning
cookbook offers 120 recipes from
their unique cross-cultural
perspective, from inventive
vegetable dishes to sweet, rich
desserts. Ottolenghi and Tamimi
have collaborated to produce
their most personal cookbook yet.
45. What is the âAskâ in these
Service Responses?
⢠Connect to the online world
⢠Satisfy curiosity
⢠Know how to find, evaluate, and use
information
⢠Create young readers
⢠Build successful enterprises
46. Connect to the Online World
Residents will have high-speed access to the
digital world with no unnecessary restrictions or
fees to ensure that everyone can take advantage
of the ever-growing resources and services
available through the Internet.
47. Connect to the Online World
⢠Leveling the playing field for those who donât
have internet; look outside of themselves and be
aware of the world; globally aware.
⢠So they can become gainfully employed.
⢠Find answers instantly.
⢠Self-sufficient, competitive, and informed and
productive citizens.
⢠Able to function in our changing world.
⢠Information 24/7.
48. Satisfy Curiosity
Residents will have the resources they need to
explore topics of personal interest and continue
to learn throughout their lives.
49. ⢠Enrichment to their lives; asking them to
continue learning throughout their lives; develop
their individuality â not just a product.
⢠So they wonât be bored or boring.
⢠Explorers.
⢠Problem-solvers. Getting beyond the commodity
level.
⢠Self-motivated.
⢠Allowing them to learn at their own rate of
understanding.
50. Know How to Find, Evaluate and
Use Information
Residents will know when they need
information to resolve an issue or answer a
question and will have the skills to search for,
locate, evaluate, and effectively use information
to meet their needs.
51. Know How to Find, Evaluate and
Use Information
⢠Create repeat customers; know that the library will
help them. Informed individuals; critically analyze,
think for themselves.
⢠So they can make informed decisions.
⢠Part of life-long learning; take what they want to do
and go on with it.
⢠So they wonât be duped and misinformed; helps
bullshit detectors; build their personal narratives.
⢠Being able to experience the joy of discovery.
⢠Realize their potential as an individual; helps them
redefine their lives.
52. Create Young Readers
Preschool children will have programs and
services designed to ensure that they will enter
school ready to learn to read, write, and listen.
53. Create Young Readers
⢠Have to learn the basics; have social skills; find the joy in
learning, reading, discovery. Asking them to start on the
path toward maturity, encouraging them to learn about the
world they live in. Asking them to love books/reading.
⢠Literacy-based programming, help fill the gap for the haves
& have-nots.
⢠Enjoy the experience of reading; successful in future
endeavors.
⢠Be curious so they can be successful in school.
⢠Ready to learn; our future depends upon it.
⢠Meet challenges; develop confidence. Asking them to think.
54. Build Successful Enterprises
Business owners and non-profit organization
directors and their managers will have the tools
they need to develop and maintain strong,
viable organizations.
55. Build Successful Enterprises
⢠Benefits community, encouraging growth on individual
and collective levels. Encourages people to follow their
passions and meet community needs.
⢠Builds stronger community.
⢠Start; improve; change to be a successful business.
⢠Individuals benefit from a strong community;
communities benefit from strong individuals.
Empowering individuals. Builds rapport/buy in
between business community and library.
⢠Collaborate and share resources; people as resources.
⢠Improves the city image. Attracting businesses and
young people; and not be boring.
60. âBecome aware that we have to make
over 10,000 decisions a day.â
We decide how to frame our attention,
and thus what we pay attention to.
61. Eyes Wide Open
⢠Where possible, donât make big decisions way before you
actually need to.
⢠Where you have the ability to âdress the environment,â
create as blank a backdrop as you can.
⢠Get second and third opinions, at least.
⢠Push yourself to tap into the lay experts in your immediate
environment who you are not sufficiently valuing.
⢠Start thinking about how you might use listening-in
techniques.
⢠Online, beware sock puppets.
⢠Whenever youâre given data to consider, think about what
you might not be being shown, and why.
⢠If you know youâre stressed, watch out that youâre not
falling back on innate and probably unconscious
stereotypes and prejudices.
71. ⢠Eliminate dumb contacts
⢠Create engaging self
service
⢠Be proactive
⢠Make yourself easy to
contact
⢠Own your actions across
the library
⢠Listen and act
⢠Deliver great âcustomerâ
service experiences
85. "When the Master governs, the people are hardly aware
that he exists. Next best is a leader who is loved. Next,
one who is feared. The worst is one who is despised.
If you don't trust the people, you make them
untrustworthy. The Master doesn't talk, he acts. When
his work is done, the people say, Amazing: we did it, all
by ourselves!"
Lao Tzu, Tao Te Ching, Chapter 17, trans. Stephen
Mitchell
Editor's Notes
I came across this on Pinterest. Itâs fun, but I eventually decided that it misses the mark.Exercise (leave statement on the page): what are some of the issues in thinking of circ and reference as the public library system?There are more departments besides Circ and Reference: Cataloging, IT, Childrenâs Reference librarians donât find most of the items. Self-service is a big part of the library system. The legal system, or at least âLaw & Order,â deals with exceptions (offences and offenders), not our everyday lives. So does Reference. But Circ people are part of our everyday library experience.
There are more departments besides Circ and Reference: Cataloging, IT, Childrenâs Reference librarians donât find most of the items. Self-service is a big part of the library system. The legal system, or at least âLaw & Order,â deals with exceptions (offences and offenders), not our everyday lives. So does Reference. But Circ people are part of our everyday library experience.
Iowa (in millions)Circ 29.4Visits 19.7Contacts 1.7Burlington (in thousands)Circ 526 (36% self-checkout)Visits 258Contacts 21Most of the work that gets done in the Public Library System is done by Readers.
Before showing this slide, ask participants to estimate what percentage of their readerâs assistance/reference transactions are by phone or digital (email, web, etc.)Wikimedia commons: File:Iceberg.jpgcom/iceberg/ | Date 2005-07-03 | Author Created by UweKils (iceberg) and User:WiskaBodo (sky). | Permission | other_versions ...(573 Ă 833 (87 KB)) - 09:02, 24 August 2011
How we traditionally are told about customer service.What we may want to throw under the busAnother Pinterest find:Not your grandmotherâs customer service workshopBell System 1940s telephone etiquette booklet
What we remember is our experience with readers who interact with us, not those who donât.We worry to much about our own âpresentation skillsâ in interacting with the reader, rather than thinking of ourselves as invisible interfaces.
Frances Frei and Anne Morriss Emphasize that staff arenât the problem Design systems so that heroes arenât required â great customer service can be provided as a matter of course Difficult to find and pay staff who have both technical and people skills
Catch phrase from Garrison Keillorâs monologues.Lake Wobegon effect: Lake Wobegon is a fictional Minnesota town, the subject of humorist Garrison Keillorâs weekly radio monologue News from Lake Wobegon. From Wikipedia: âLake Wobegon is characterized as the town where "all the women are strong, all the men are good looking, and all the children are above average." The Lake Wobegon effect, a natural human tendency to overestimate one's capabilities, is named after the town.â (http://en.wikipedia.org/wiki/Lake_Wobegon)
Îź = Mu = MeanĎ = Sigma = standard deviationSix sigma = Âą six standard deviations from the mean within limitsNormal distribution: âA normal distribution is a very important statistical data distribution pattern occurring in many natural phenomena, such as height, blood pressure, lengths of objects produced by machines, etc. Certain data, when graphed as a histogram (data on the horizontal axis, amount of data on the vertical axis), creates a bell-shaped curve known as a normal curve, or normal distribution. Normal distributions are symmetrical with a single central peak at the mean (average) of the data [Mu, Âľ]. The shape of the curve is described as bell-shaped with the graph falling off evenly on either side of the mean. Fifty percent of the distribution lies to the left of the mean and fifty percent lies to the right of the mean. The spread of a normal distribution is controlled by the standard deviation [Sigma, Ď]. The smaller the standard deviation, the more concentrated the data.â (Oswego City School District Regents Exam Prep Center, http://www.regentsprep.org/Regents/math/algtrig/ATS2/NormalLesson.htm)
So what do we do to provide uncommon service?
Weaver, Creating Great Visitor Experiences
Positive! Not negativeExample: Getting a call about Jerrieâs lost phone
Quote: From Awareness to Funding
Published online February 14, 2012Percentage of respondents listing each subject among top five circulatorshttp://lj.libraryjournal.com/2012/02/library-services/book-buying-survey-2012-book-circ-takes-a-hit/SURVEYMETHODThe survey and invite for LJâs 2012 budget and circulation study was distributed to a representative sample of 1,850 U.S. public library directors on October 27, 2011. The survey was hosted and completed online. The field closed on December 1, 2011 with 388 libraries responding. Tabulation was conducted in-house by Library Journal Research.The data was weighted by population served to even out fluctuations in respondent sample sizes and better reflect the public library universe. Weighted averages are used for total sample results only. Data appearing for specific population groups remains unweighted.
Crowdsourcing a cemetery index
Frances Frei and Anne Morriss Emphasize that staff arenât the problem Design systems so that heroes arenât required â great customer service can be provided as a matter of course Difficult to find and pay staff who have both technical and people skills
Be on constant lookout for duck soup.
One: Random fluctuation in the quantum multiverse
Plan â Do â Check â Act
Big business oriented â customer service as a separate department, but still has many insightsDumb contacts:
Consider the checkout slip â physical evidence
We need to stay out of the way of the conversation the reader is having with the implied librarian.